The Story — From Mama with Love
Behind a kitchen door in Cairo —
a mother was baking bread her family had grown up eating.
She didn't know her bread was a secret weapon. Two of her sons did.
Two brothers, one secret weapon.
Determined to show the world what their mother could do, the brothers picked up a phone and started filming. From the first rise to the final golden crust, each video became a love letter to her work.
The Egyptian community responded with an avalanche — over a million followers, 380 million video views, and a brand born from nothing but a real story honestly told.
The first thing Nancy Bakes ever was — before the storefront, before the website, before the Talabat menu — was an act of love made public.
The numbers.
How it began.
2023 · The kitchen. Mama bakes for the family. The bread is famous within four walls.
2023 · The first video. The brothers post the first sourdough video. It hits 5M views in a week.
2023 · 250K followers. Within weeks, the audience exists before the business does.
2024 · The popups. 12 popup stores across Cairo. Sold out in hours.
2024 · The Garden Mall. Permanent storefront opens in Nasr City. 10K visitors in the first month.
2026 · 1M+ followers. The brand has gone from kitchen to category leader — without spending a single EGP on ads.
Where we're going.
Cozy and contemporary, with viral magic. Nancy Bakes is more than just a bakery — it's a brand built on warmth, authenticity, and a bit of viral magic. The branding is a harmonious mix of cozy and contemporary, appealing to both traditional and modern tastes.
Visit us.
The Garden Mall, Nasr City, Cairo
Open daily 8 AM – 11 PM
Walk in for fresh bread, coffee, and the slate-blue wall everyone seems to photograph.
Try the loaf that started it all →
From Mama with Love · من ماما بالحب